the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

how to moisturize your hair

It’s time to moisturize your mane. Similarly to your favorite moisturizer you use on your face or body, your hair needs a good moisturizer too. It helps lock in nutrients, hydrate, and repair (i.e., everything our thirsty strands need). Now, you might be wondering, “why do I need so many different moisturizing hair treatments”? It’s the same reason why you have different facial moisturizersa lightweight formula for the morning, an intensive night cream, one to use before makeup, one to help soothe your skinyou get the gist. Keep reading to learn about our favorite ways to moisturize our hair, and when to use each.  

hydro rush intense moisture mask

Moisturizer type: Your most intense, richest moisturizer that you only use when you really need it.  

What it is: First up, we have our latest and greatest launch: hydro rush intense moisture mask. This is your deep conditioner bff if you have dry, coarse, curly, coily, or low porosity hair (P.S. figure out if you have low porosity hair here). This hyaluronic acid-infused mask leaves hair hydrated for 5 straight days*, 5x easier to comb*, and 5x more hydrated* after one use. This treatment is whipped into a rich, luscious texture that has a silicone-free formula which allows nutrients to soak into your strands.  

How to use it: While you’re in the shower, squeeze out excess water. Apply hydro rush from mid-lengths to ends, then comb through to disperse evenly. Let it sit for 5-10 minutes. Fully rinse, and use weekly (or as needed).  

dream routine overnight hydration treatment

Moisturizer type: The moisturizer you use every night before bed. 

What it is: It’s the overnight hydration mask you know and love. This silicone-free treatment results in hair that is 3x more hydrated by morning* with benefits that last up to 4 washes*. There’s no need to rinse it out in the morning, and it also doesn’t stain your pillow so you can rest easy.  

How to use it: Start by combing your hair. Then, pump 1-4 times into hands depending on hair length and thickness. Apply to dry or damp hair, then distribute from mid-lengths to ends. Get ready for your beauty sleep!   

supernova moisture and shine cream

Moisturizer type: Your lightweight moisturizer. 

What it is: This supreme leave-in cream provides weightless hydration and lightweight-conditioning, leaving hair supernaturally soft and smooth with brilliant shine. 

How to use it: You can use it on damp or dry hair. If you’re using it on damp hair, distribute a dime-size throughout your hair from mid-lengths to ends, then style as usual. It can be used on dry hair to tame any flyaways or refresh dry ends. 

velveteen dream smoothing balm

Moisturizer type: Your lightweight, soothing moisturizer.  

What it is: This smoothing balm helps tame frizz, protect hair from humidity, and provide a velvety-smooth dose of moisture. It’s a great styling agent for dry or frizzy hair.  

How to use it: On damp hair, distribute a dime-size throughout your hair from mid-lengths to ends. Heat style as desired.  

*Clinically proven.  

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