The strand blog
the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
COMMUNITY
meet the recipients: amika x SoGal Foundation Rooted in Growth Startup Grant Program
amika has always championed diversity and inclusivity—but as we grew increasingly aware of the inequities within the beauty industry, we knew we needed to do...read more
COMMUNITY
spray your way to help HairToStay
To celebrate another year of partnership with HairToStay, our bestselling the wizard silicone-free detangling primer is now available in NEW limited-edition packaging. For every bottle...read more
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amika is now certified Clean + Planet Positive at Sephora
We’re proud to announce that we’ve graduated from certified Clean at Sephora to certified Clean + Planet Positive at Sephora! As a friend to the...read more
COMMUNITY
recipients are in: Beauty Changes Lives x amika team up
As a salon-raised brand, it’s our purpose to give back to the stylist community and make a difference. A few months ago, we announced that...read more
COMMUNITY
amika’s new DEI + Giving Back partnerships
As a brand, we have always championed self-expression, individuality, and diversity. As part of our refocused DEI and Giving Back strategy, we recently announced the...read more
COMMUNITY
amika’s guide to Brooklyn
David Bender said it best when he said that Brooklyn has a “creative spirit is like no other place.” As a Brooklyn-born brand, we stand...read more
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Beauty Changes Lives + amika team up
As a salon-raised brand, it’s our purpose to give back to the stylist community and make a difference. That’s why we’re proud to partner with...read more
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happy hairstylist appreciation day!
An ode to our hairstylists: they’re our confidant, style expert, friend, and artist. We love our stylists all year round, but they deserve a special...read more
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amika predicts: hair looks headlining the 2023 festival season
We’re halfway through April, which means music festival season is upon us (we can’t believe it either)! We love seeing what artists are headlining each festival—almost...read more
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join amika in being a friend to the planet
As a friend to the planet, it’s important to us that we continue to make responsible choices that stay true to who we are as...read more
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what is hair zoning?
In a world where trends like skin cycling and slugging are sweeping TikTok, we can’t help but wonder (Carrie Bradshaw, is that you?) what about...read more
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3 ways to prep your wedding hair
Dust off your something old, something new, something borrowed, and something new--wedding season is here! When preparing for a wedding, what’s on your to-do list?...read more
