The strand blog
the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
INSPIRATION
a scalp detox must-have for happy hair and scalp
We spend a lot of precious time (and money!) on our faces. You know the drill: cleanse, moisturize, SPF, and repeat...and that’s if you’re not...read more
INSPIRATION
heatless hairstyles: amika edition
We’ll be the first to admit, we love a good old-fashioned blow out. Beachy waves? Sign us up! A straight and sleek finish? Yes, please....read more
INSPIRATION
SoGal Foundation + amika launch a new partnership
As a brand, we have always championed self-expression, individuality, and diversity. Our next DEI initiative that we’re proud to announce is our partnership with the...read more
INSPIRATION
wedding + prom hairstyles
The month of May means party season is about to begin. We’re talkin’ weddings, proms, and bachelorettes, galore. That means we need outfits, makeup looks,...read more
INSPIRATION
amika goes behind the scenes of the Met Gala 2023
photo: Getty Images + John Shearer One of the biggest nights of fashion has come and gone once again, and as usual, it delivered. The...read more
INSPIRATION
amika predicts: hair looks headlining the 2023 festival season
We’re halfway through April, which means music festival season is upon us (we can’t believe it either)! We love seeing what artists are headlining each festival—almost...read more
INSPIRATION
behind the scenes of amika’s holiday campaign
ICYMI, our holiday theme this year pays homage to the decade of disco–the ’70s! We went behind the scenes with our creative team to hear...read more
INSPIRATION
go backstage at NYFW with amika Global Artistic Director Naeemah LaFond
On Sept. 8, amika was lucky enough to play a part in Susan Alexandra’s Spring/Summer 2023 show at New York Fashion Week. Created by jewelry...read more
INSPIRATION
amika goes behind the scenes of the Met Gala 2022
Affectionately referred to as “fashion’s biggest night out,” the Met Gala 2022 red carpet showcased a plethora of gilded glamour-inspired looks. Not only were the outfits...read more
INSPIRATION
Naeemah LaFond: what’s in my New York Fashion Week hair kit?
As New York Fashion Week comes to a close, we’re taking the time to bask in all the amazing looks that have graced the runways....read more
INSPIRATION
amika’s gift guide
We know we sound like a broken record, but we truly can’t believe it’s already November. That means holiday shopping is in full swing (or...read more
INSPIRATION
halloween hair looks: amika edition
It’s late October which only means one thing: Halloween costume countdown is upon us. As excited as we are to make up for last year’s...read more
