normcore
signature shampoo

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4.8
Rated 4.8 out of 5 stars
3,243 Reviews
a sulfate-free shampoo that's packed with vitamins + antioxidants for soft + nourished hair.
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4.8
Rated 4.8 out of 5 stars
Based on 3,243 reviews
3,243 reviews
  • L
    Laurie
    Rated 5 out of 5 stars
    2/11/25
    5 Stars

    Great product

  • LG
    Leella G.
    Verified Buyer
    Rated 5 out of 5 stars
    2/10/25
    Clean

    Absolutely love this product of one of those that goes anywhere from 4 to 6 days between washes and there’s product leaves my hair feeling clean, but not stripped. Absolutely in love with this product.

  • ML
    Michele L.
    Verified Buyer
    Rated 5 out of 5 stars
    2/9/25
    Love!

    Makes my hair shine and not itch

  • A
    Andrea
    Rated 5 out of 5 stars
    2/8/25
    5 Stars

    Fast shipping great company

  • SS
    Stephanie S.
    Verified Buyer
    Rated 5 out of 5 stars
    2/8/25
    Love Normcore

    Love the Normcore line! I have very fine, wavy-curly hair. I’ve never found a shampoo/conditioner that works for my hair until I tried this line. Normally my hair is extremely tangly. It takes sooo long to brush out at anytime. Since switching to Amika, my hair brushes out so easily, I’m shedding less hair, and people have complimented how healthy my hair looks now.

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