the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

a galactic guide to our holiday gift sets

transportation to the amikaverse is boarding + ready for blast off! this is your one-way ticket to our holiday hairtopia: a dreamy destination where gift giving is easy and otherworldly hair is within reach. we’ve prepared a guide to the out-of-this-world encounters you’ll have in this hair-allel dimension (think: stellar stocking stuffers and the best holiday gift sets for every hair type + texture on your list...including yourself) so if you’re up for the adventure, brace yourself—holiday hair magic awaits! 

planet perk up dry shampoo duo

we’re now entering the portal to perk up. refresh your reality and spray your way to a freshly washed look with two sizes of our fan-favorite dry shampoo: a full size plus a small-but-mighty mini (perfect for inter-galactic travel!). planet perk up features the same talc-free formula you know + love for boundless volume and long-lasting style, thanks to super-absorbent—never gritty—rice starch. this sublime duo is the perfect gift for the busy bees in your life who don’t like to wash their hair too often.  

alternate hydrality intense hydration routine set

get immersed in your hair’s hydra-mension, where hyaluronic acid is the hero + hair is always hydrated. here you’ll discover your mane must-haves for intense moisture: a full-size hydro rush shampoo, conditioner, and leave-in conditioner, plus a mini dream routine overnight treatment. you read that right, a full routine (for only $60!) to quench hair’s thirst with magic-making moisture that’s made to last up to 72 hours.* this is a game-changing gift for your friend who has dry, coarse, or textured hair.

 *clinically proven. all products tested separately, except shampoo and conditioner tested together. 

realm of repair strength + repair routine set

step into a repair-allel universe with a 4-step routine that strengthens + protects your strands from everyday stressors. this supercharged set features everything you need to transform dry, damaged hair: a full-sized the kure shampoo and conditioner, plus space-travel-friendly (deluxe mini!) the kure intense strength repair mask and the wizard silicone-free detangling primer. we’ve loaded these reparative formulas with rich plant butters and vegan proteins so you can wash + care for your hair as often as you’d like—and get 7x* more repair while you’re at it. that said, this makes an equally great gift for your friend who loves to switch up their hair color as well as your friend who just needs a routine—realm of repair is for all hair types!

*clinically tested, compared to control when shampoo and conditioner are used as a system

shine-o-sphere shine + protect routine set

glow to the ultimate gloss galaxy with 4 superstars for pollution protection and 62% more shine.* open this star-studded set to reveal full sizes of mirrorball high shine + protect antioxidant shampoo and conditioner, a full-sized flash instant shine mask, and a mini top gloss shine spray—everything you need to illuminate your locks like never before. we infused these glow-getters with red wine + raspberry leaf extracts to safeguard your strands from pollution buildup. give the gift of gloss to your friend who’s been feeling a little lackluster. 

*clinically proven, when using mirrorball shampoo and flash mask together. 

mask-topia hydration + repair hair mask set

think your dream hair is dimensions away? think again! this magic-making trio features a meta-mask for every hair ask: a full-size dream routine overnight hydration treatment for hair that is 3x more hydrated by morning,* a mini soulfood nourishing mask for hair that is 87% more repaired,** and a mini the kure intense strength repair mask for 69% less breakage. this is the ultimate gift for the friend who needs some self-care in their lives (don’t we all?).  

*clinically proven, when used as directed. 

**clinically tested. 

clinically proven, after one use. 

mini-mension bestsellers set

transport your strands to a mini-mension where stellar top-sellers await: soulfood nourishing mask, the wizard silicone-free detangling primer, and perk up dry shampoo. our go-anywhere (in the universe!) minis are sized just right for stuffing into stockings—or keeping for yourself. don’t let their sizes fool you, these clinically proven formulas pack a punch with potent ingredients and out-of-this-world results to back it up. they’re the perfect carry-on-sized treat for your jet-setter friend who’s always on the go. 

@amika