The strand blog

the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

all amika lifestyle amika universe brooklyn lifestyle collection community friends of amika fun hair routines inspiration NEW pro products spotlight

a galactic guide to our holiday gift sets

transportation to the amikaverse is boarding + ready for blast off! this is your one-way ticket to our holiday hairtopia: a dreamy destination where more

12 halloween hairstyles for last-minute looks

If you’re looking for spooky inspiration, look no further than your beauty shelf: a cute hairstyle is all you need to make a major more

a scalp detox must-have for happy hair and scalp

We spend a lot of precious time (and money!) on our faces. You know the drill: cleanse, moisturize, SPF, and repeat...and that’s if you’re more

mask mixing 101

So, your strands are in need of a little extra TLC…mask and you shall receive! Whether you’re craving hydration, damage repair, or a boost more

how to use leave-in conditioner

If you’re a friend of ours, you know how much we love talking about the importance of hair hydration. How could we not? It’s more

meet the recipients: amika x SoGal Foundation Rooted in Growth Startup Grant Program 

amika has always championed diversity and inclusivity—but as we grew increasingly aware of the inequities within the beauty industry, we knew we needed to more

how to build a hair routine

We all want our haircare routine to bring out the best in our strands—whether it’s enhancing tight textures, smoothing split ends, or healing damage more

spray your way to help HairToStay

To celebrate another year of partnership with HairToStay, our bestselling the wizard silicone-free detangling primer is now available in NEW limited-edition packaging. For every more

how to moisturize your hair

It’s time to moisturize your mane. Similarly to your favorite moisturizer you use on your face or body, your hair needs a good moisturizer more

how to tell if your hair is dry or damaged

Your strand symptoms: brittle, dull, hay-like hair. The diagnosis: here’s where it gets tricky...your hair could be dry, damaged, or both. To reach the more

an amika hair mask for every ask

Sometimes all your strands need is a solid hair mask. It’s the perfect addition to your “everything shower.” Our pro tip is letting the more

amika is now certified Clean + Planet Positive at Sephora

We’re proud to announce that we’ve graduated from certified Clean at Sephora to certified Clean + Planet Positive at Sephora! As a friend to more