mother's day 2021: gift giving the amika way

Mother’s Day is quickly approaching, which means it’s time to get in the mindset of celebrating your mom (or mother figure) in your life. Maybe you usually go to brunch, get her a candle, or a massage. But this year, change it up and give them the gift of healthy and beautiful hair. 

Does the mother figure in your life continue to use drugstore haircare against all of your protests? Introduce them to the world of professional haircare that is sulfate-free, paraben-free, cruelty-free, and EU certified through our mane necessities signature wash care hair set. This trio of hair essentials includes a go-to shampoo, conditioner, and mask that results in clean, soft, and shiny strands. Key ingredients include sea buckthorn (our star superfruit ingredient in every product), jojoba seed oil for moisture, and shea butter for softness and hydration.

Products included: 

• normcore signature shampoo and conditioner - your go-to wash routine for clean, shiny, and hydrated hair.  
• soulfood nourishing hair mask - formulated with jojoba oil, this deeply nourishing + rich treatment hydrates, softens, and coats your hair with powerful antioxidants. 

How to use: 

• On wet hair, massage in normcore signature shampoo from root to ends, then rinse. 
• Apply normcore signature conditioner from mid-length to ends and rinse. 
• Use soulfood nourishing mask as a weekly treatment. Let it penetrate wet hair for 5-7 minutes and rinse. 

Know a mama in your life that colors their hair and needs to really stretch the time in between salon visits? Gift them the shine squad vault color protecting wash care hair set. This set includes everything they’ll need for long lasting color and shine! Key ingredients are soybean oil (an antioxidant that helps protect against color fading), amino acids (known to smooth the cuticle), and of course, sea buckthorn.  

Products included: 

• vault color lock shampoo - gently cleanse while keeping color bright. 
• vault color lock conditioner - moisturize strands while keeping color bright.  
• flash instant shine mask - delivers brilliant shine and softness in just 60 seconds. 

How to use:  

• On wet hair, massage in vault color-lock shampoo from root to ends, then rinse. 
• Apply vault color-lock conditioner from mid-length to ends and rinse.  
• For an ultra-shiny finish, apply flash instant shine mask directly to hair in sections. Fully saturate the hair from mid-length to ends and wait 60 seconds, then rinse. 

Now, let’s address the moms or special people in your life that have wreaked havoc on their strands. Have a mama in your life that is always complaining about their damaged and frizzy hair? Gift them with this set and they’ll never be able to thank you enough: the rescue team kure repair wash care hair set. Rescue their strands with the kure bond repair shampoo, conditioner, and multi-task repair treatment; ideal for those in need of strength and repair. Key ingredients include NEW bond cure technology that targets the bonds most prone to everyday damage, plant butters for softness and hydration, and vegan proteins which provide keratin-like benefits from a plant source. 

Products include: 

• the kure bond repair shampoo - a bond repair shampoo that luxuriously lathers and is clinically proven to result in 87% more repair*, 55% less breakage*, and 2x stronger* hair after one use. 
• the kure bond repair conditioner - a bond repair conditioner that's ultra-moisturizing and clinically proven to result in 87% more repair*, 55% less breakage*, and 2x stronger* hair after one use.  

• the kure multi-task repair treatment - a fast acting rinse-out treatment that doubles as a leave-in to repair damage in a mere 60 seconds. clinically proven to result in 2.4x stronger** hair with 74% more repair** and 58% less breakage**.  

*compared to control when used as a system.  

**compared to control after three uses, clinically tested. 

How to use: 

• On wet hair, massage in the kure bond repair shampoo from root to ends, then rinse. 

• Apply the kure bond repair conditioner from mid-length to ends, and rinse. 
• For an added reinforcement, apply the kure multi-task repair treatment before or after conditioner and let sit for 60 seconds before rinsing. 
• Pro tip: can also be used as a leave-in for extremely damaged hair. 

Give your mom the gift of great hair! Cleanse, treat, and style with this strand-saving bundle. Our signature essentials bag contains hair must-haves for every stage of their routine. 

Products include: 

• reset exfoliating jelly shampoo - deeply cleans, purifies, and rebalances hair + scalp. 
• flash instant shine mask - for lustrous locks in a flash, just squeeze this hair mask on in the shower. 
• perk up dry shampoo - is your mom always on the go? perk up dry shampoo is her hair's savior, always leaving it looking just washed. 

How to use: 

flash instant shine mask

1. Before application, squeeze out excess water from hair. 

1. Twist nozzle and apply product directly to hair in sections. 

1. Fully saturate from mid-length to ends, wait 60 seconds, then rinse. 

1. Fine and oily hair types use after shampoo in place of conditioner. Thick and dry hair types use after shampoo and conditioner. 

reset exfoliating jelly shampoo

1. Slide targeted applicator tip directly onto wet scalp and hair, working from scalp to ends. 

1. Massage product into scalp, rinse, and follow with your favorite amika conditioner. 

perk up dry shampoo

1. Shake well. 

1. Hold 8 inches away and spray onto desired area, focusing on the roots, and wait 30 seconds for it to absorb. 

1. Massage as you would with a wet shampoo, and brush through.