The strand blog
the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
AMIKA LIFESTYLE
12 halloween hairstyles for last-minute looks
If you’re looking for spooky inspiration, look no further than your beauty shelf: a cute hairstyle is all you need to make a major impact...read more
AMIKA LIFESTYLE
an amika hair mask for every ask
Sometimes all your strands need is a solid hair mask. It’s the perfect addition to your “everything shower.” Our pro tip is letting the mask...read more
AMIKA LIFESTYLE
amika is officially B Corp certified!
Back in 2019, amika set a goal to be B Corp certified by 2024. Fast forward 4 years later, and we’re SO proud to announce...read more
AMIKA LIFESTYLE
how to clean your amika hair tools
Haircare doesn’t only include caring for your strands—it also includes caring for your tools! Keeping your tools clean can extend the life of your tool,...read more
AMIKA LIFESTYLE
verifying amika’s sustainability credentials with Provenance®
As amika continues moving forward on our sustainability journey, we want to ensure we’re keeping you all (our bffs) in the loop with our progress....read more
AMIKA LIFESTYLE
amika is now certified Clean at Sephora
As a brand and a friend to the planet, it’s our job to take action. We understand that we make a large environmental impact—that’s why...read more
AMIKA LIFESTYLE
amika goes behind the scenes of the Met Gala 2022
Affectionately referred to as “fashion’s biggest night out,” the Met Gala 2022 red carpet showcased a plethora of gilded glamour-inspired looks. Not only were the outfits...read more
AMIKA LIFESTYLE
an interview with amika’s sustainability specialist
Happy Earth Day! For those of you who know us, you know that going green is one of the top initiatives here at amika. As...read more
AMIKA LIFESTYLE
how to use amika holiday giftsets: party edition
It’s officially December which means we have less than a month to finish up our holiday shopping (we know…try not to panic). Luckily, you still...read more
AMIKA LIFESTYLE
amika’s gift guide
We know we sound like a broken record, but we truly can’t believe it’s already November. That means holiday shopping is in full swing (or...read more
AMIKA LIFESTYLE
how to be a friend to the planet this holiday season
Nothing spreads holiday cheer like being a friend to the planet...but here’s a not-so-fun-fact: Americans throw away 25% more trash during the Thanksgiving to New Year’s...read more
AMIKA LIFESTYLE
an ode to Brooklyn pizza restaurants
If you haven’t already noticed, our holiday giftsets are packaged in pizza boxes this year (shop them here!). Being Brooklyn born, we wanted to pay homage...read more
