The strand blog
the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
AMIKA UNIVERSE
12 halloween hairstyles for last-minute looks
If you’re looking for spooky inspiration, look no further than your beauty shelf: a cute hairstyle is all you need to make a major impact...read more
AMIKA UNIVERSE
meet the recipients: amika x SoGal Foundation Rooted in Growth Startup Grant Program
amika has always championed diversity and inclusivity—but as we grew increasingly aware of the inequities within the beauty industry, we knew we needed to do...read more
AMIKA UNIVERSE
SoGal Foundation + amika launch a new partnership
As a brand, we have always championed self-expression, individuality, and diversity. Our next DEI initiative that we’re proud to announce is our partnership with the...read more
AMIKA UNIVERSE
amika’s new DEI + Giving Back partnerships
As a brand, we have always championed self-expression, individuality, and diversity. As part of our refocused DEI and Giving Back strategy, we recently announced the...read more
AMIKA UNIVERSE
amika is officially B Corp certified!
Back in 2019, amika set a goal to be B Corp certified by 2024. Fast forward 4 years later, and we’re SO proud to announce...read more
AMIKA UNIVERSE
how to clean your amika hair tools
Haircare doesn’t only include caring for your strands—it also includes caring for your tools! Keeping your tools clean can extend the life of your tool,...read more
AMIKA UNIVERSE
verifying amika’s sustainability credentials with Provenance®
As amika continues moving forward on our sustainability journey, we want to ensure we’re keeping you all (our bffs) in the loop with our progress....read more
AMIKA UNIVERSE
amika is now certified Clean at Sephora
As a brand and a friend to the planet, it’s our job to take action. We understand that we make a large environmental impact—that’s why...read more
AMIKA UNIVERSE
7 LGBTQ-owned Brooklyn businesses
Being a Brooklyn-born brand means a lot to us. We love drawing inspiration from our Brooklyn neighborhood – from the graffiti art in our office...read more
AMIKA UNIVERSE
an interview with amika’s sustainability specialist
Happy Earth Day! For those of you who know us, you know that going green is one of the top initiatives here at amika. As...read more
AMIKA UNIVERSE
amika’s gift guide
We know we sound like a broken record, but we truly can’t believe it’s already November. That means holiday shopping is in full swing (or...read more
AMIKA UNIVERSE
an ode to Brooklyn pizza restaurants
If you haven’t already noticed, our holiday giftsets are packaged in pizza boxes this year (shop them here!). Being Brooklyn born, we wanted to pay homage...read more
