The strand blog

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12 halloween hairstyles for last-minute looks

If you’re looking for spooky inspiration, look no further than your beauty shelf: a cute hairstyle is all you need to make a major impact...read more

FRIENDS OF AMIKA

recipients are in: Beauty Changes Lives x amika team up

As a salon-raised brand, it’s our purpose to give back to the stylist community and make a difference. A few months ago, we announced that...read more

FRIENDS OF AMIKA

you asked, our stylists answered

It’s the summer of prioritizing our strands over here at amika, and what better way to do that than getting all our mane questions answered?...read more

FRIENDS OF AMIKA

amika’s new DEI + Giving Back partnerships

As a brand, we have always championed self-expression, individuality, and diversity. As part of our refocused DEI and Giving Back strategy, we recently announced the...read more

FRIENDS OF AMIKA

amika’s guide to Brooklyn

David Bender said it best when he said that Brooklyn has a “creative spirit is like no other place.” As a Brooklyn-born brand, we stand...read more

FRIENDS OF AMIKA

wedding + prom hairstyles

The month of May means party season is about to begin. We’re talkin’ weddings, proms, and bachelorettes, galore. That means we need outfits, makeup looks,...read more

FRIENDS OF AMIKA

Beauty Changes Lives + amika team up

As a salon-raised brand, it’s our purpose to give back to the stylist community and make a difference. That’s why we’re proud to partner with...read more

FRIENDS OF AMIKA

amika predicts: hair looks headlining the 2023 festival season

We’re halfway through April, which means music festival season is upon us (we can’t believe it either)! We love seeing what artists are headlining each festival—almost...read more

FRIENDS OF AMIKA

how to stay warm, hydrated, + happy during an East Coast winter

If you live in New York City, you know that the winter can be a bit…*ahem*…bleak. Not only is it dark and cold, but the...read more

FRIENDS OF AMIKA

how different hair types use amika’s hydro rush collection

For those who didn’t know, amika now has a hyaluronic acid-infused hydration collection (AKA, our hydro rush collection) that includes a shampoo, conditioner, leave-in conditioner,...read more

FRIENDS OF AMIKA

get to know our neighbor, David Bender

As a Brooklyn-born brand, we tend to draw inspiration from our New York surroundings—from packaging, to photoshoots, and even our office space, we make sure...read more

FRIENDS OF AMIKA

how to get groovy holiday party hair looks

With the weather changing and the holidays approaching, we can’t help but start getting into the spirit (we know, we know, it’s only October). In...read more