The strand blog
the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
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a galactic guide to our holiday gift sets
transportation to the amikaverse is boarding + ready for blast off! this is your one-way ticket to our holiday hairtopia: a dreamy destination where gift...read more
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how to fight frizzy hair
Fun fact: Frizzy hair is one of the most asked about hair concerns, especially in the summer months (shoutout to our bestie, humidity). While we...read more
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hair porosity 101
Let’s talk about hair porosity. This term gets thrown around from time to time, but we know it can potentially be confusing. What is hair...read more
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the kure intense bond repair mask vs. multi-task repair treatment
It’s time to set the record straight – what is the difference between the kure multi-task repair treatment and the kure intense bond repair mask?...read more
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how to use amika holiday giftsets: party edition
It’s officially December which means we have less than a month to finish up our holiday shopping (we know…try not to panic). Luckily, you still...read more
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amika’s gift guide
We know we sound like a broken record, but we truly can’t believe it’s already November. That means holiday shopping is in full swing (or...read more
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halloween hair looks: amika edition
It’s late October which only means one thing: Halloween costume countdown is upon us. As excited as we are to make up for last year’s...read more
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un.done volume and matte texture spray had a glow up for good
To celebrate another year of partnership with HairToStay, we’ve created a limited-edition version of our fan favorite un.done volume and matte texture spray! For every can purchased of this special un.done,...read more
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the hair mask you’re bound to bond with
PSA: the kure repair mask has gotten a glow up. For those of you who aren’t familiar with this holy grail product, allow us to...read more
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4 steps to helping your blonde, silver, and gray hair recover from summer damage
Let’s be honest, no two haircare routines are the same. They’re customizable, unique, and curated for each hair type, texture, and style-- that’s the beauty...read more
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how to bring your curls back to life: power hour curl refreshing spray
Keeping waves, curls, coils, and kinks poppin' in between wash days can be quite the feat. Dryness, weather, and everyday stressors can often cause second-...read more
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how to deeply cleanse your curls, coils, and kinks
photo by healthy_is_the_new_black Welcome to our curly hair routine series! Curls, coils, and kinks au naturel can sometimes be hard to navigate. Textured hair needs 4...read more
