The strand blog

the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

all amika lifestyle amika universe brooklyn lifestyle collection community friends of amika fun hair routines inspiration NEW pro products spotlight

FUN

go backstage at NYFW with amika Global Artistic Director Naeemah LaFond

On Sept. 8, amika was lucky enough to play a part in Susan Alexandra’s Spring/Summer 2023 show at New York Fashion Week. Created by jewelry...read more

Beauty Changes Lives + amika team up

As a salon-raised brand, it’s...find out

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NEW

meet the NEW mirrorball high shine + protect antioxidant shampoo and conditioner

AMIKA LIFESTYLE

amika is officially B Corp certified!

NEW

amika's NEW on lock high hold hair wax

PRODUCTS

which amika hair oil is best for me?
@amika