The strand blog
the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
BROOKLYN LIFESTYLE
amika’s guide to Brooklyn
David Bender said it best when he said that Brooklyn has a “creative spirit is like no other place.” As a Brooklyn-born brand, we stand...read more
BROOKLYN LIFESTYLE
7 LGBTQ-owned Brooklyn businesses
Being a Brooklyn-born brand means a lot to us. We love drawing inspiration from our Brooklyn neighborhood – from the graffiti art in our office...read more
BROOKLYN LIFESTYLE
an interview with amika’s sustainability specialist
Happy Earth Day! For those of you who know us, you know that going green is one of the top initiatives here at amika. As...read more
BROOKLYN LIFESTYLE
5 ways to cure your dry, winter hair woes
It’s only fitting that this article is currently being written on New York’s first official snow day of 2022. There’s just something about the city...read more
BROOKLYN LIFESTYLE
amika’s gift guide
We know we sound like a broken record, but we truly can’t believe it’s already November. That means holiday shopping is in full swing (or...read more
BROOKLYN LIFESTYLE
an ode to Brooklyn pizza restaurants
If you haven’t already noticed, our holiday giftsets are packaged in pizza boxes this year (shop them here!). Being Brooklyn born, we wanted to pay homage...read more
BROOKLYN LIFESTYLE
serving you amika’s holiday gift sets...get them while they’re hot
We know, we know… it’s literally October. Fall has barely begun, and Halloween decorations are just starting to make their debut. Who do we think we...read more
BROOKLYN LIFESTYLE
un.done volume and matte texture spray had a glow up for good
To celebrate another year of partnership with HairToStay, we’ve created a limited-edition version of our fan favorite un.done volume and matte texture spray! For every can purchased of this special un.done,...read more
