The strand blog
the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
NEW
a galactic guide to our holiday gift sets
transportation to the amikaverse is boarding + ready for blast off! this is your one-way ticket to our holiday hairtopia: a dreamy destination where gift...read more
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how to deep condition your hair
We might sound like a broken record here, but the summer weather can really wreak havoc on our strands. The good news? There are deep...read more
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get your hands on amika's newest launch
Psst…something new has arrived, and it’s not what you’re thinking. We’ve heard you all asking for more of our signature scent, and we agree. Not...read more
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meet amika’s new hydro rush intense moisture mask
Dry hair? It’s time to take five with our NEW hydro rush intense moisture mask. The newest addition to our hydration heroes has arrived, and...read more
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vault color-lock shampoo and conditioner has been discontinued: here’s what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an integral part of our brand, which...read more
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meet the NEW mirrorball high shine + protect antioxidant shampoo and conditioner
Allow us to show you the shiniest version of yourself. We’re excited to finally announce our newest shampoo and conditioner launch…drum roll please…mirrorball high shine +...read more
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amika + the planet are friends forever
Happy Earth Month! While we’re a firm believer in practicing sustainable responsibility all year round (check out our roadmap here), we can’t think of a...read more
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amika's NEW on lock high hold hair wax
Hold up…we have a NEW styling product added to our hold collection. Meet on lock high hold hair wax! This product has been requested directly...read more
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your amika winter hair horoscope is in
Your amika hairoscope is in. We’re kicking off your zodiac element prescribed winter hair routine. Keep reading to see what the future holds for your...read more
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meet amika’s NEW water sign hydrating hair oil
PSA: amika’s newest hydration drop is here! We’ve added a new ultra-hydrating hero to our lineup. Meet the NEW water sign hydrating hair oil: a...read more
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amika’s 2022 holiday gift guide
It’s officially November, which means two things: first, time goes by way too fast; and second, holiday shopping is in full force (for some of...read more
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behind the scenes of amika’s holiday campaign
ICYMI, our holiday theme this year pays homage to the decade of disco–the ’70s! We went behind the scenes with our creative team to hear...read more
