The strand blog

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for the pro's: how to use the kure multi-task repair treatment in salon

It’s a fact: stylists are bona fide multi-taskers. Always balancing many different things at once while always keeping client satisfaction  top of mind. We recently launched...read more

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salons we love: Belleair Hair

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more

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for the pros: how amika stylists use the wizard detangling primer

Often when we speak to stylists and salon owners, they tell us that the wizard detangling primer is either their number one favorite product or...read more

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black hair industry leader's lookbook

image via @christopherjohnrodger, hair by @naeemahlafond For Black History Month, we want to amplify and share the work of Black artists who inspire us and...read more

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salons we love: Cosmic Heart Salon

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more

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pro tips: how to use the reset pink charcoal scalp cleansing oil in salon

image via @laurakay.hair Hi! I’m India, Territory Brand Manager for Western Canada for amika. I work closely with our distributors and retail partners across Western...read more

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salonswe love: BLO/OUT Blow Dry Bar

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more

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salons we love: Kenzi at Verve

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more

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salons we love: launch of our new series spotlighting amika salons

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our heritage...read more

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halloween hair looks for a safe celebration

This year, we won’t be going to massive Halloween parties and having our creative costumes come to life for everyone to see. Instead, maybe you’re...read more

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Christopher John Rodgers Spring 2021 styled by Naeemah LaFond

Obviously, fashion week looked a little different this year. But never fear; with the tenacity of these designers mixed like a cocktail with the spirit...read more

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NYFW: a look back at some of Naeemah LaFond's most iconic looks

This season, New York Fashion Week is definitely going to be looking a little different. In lieu of packed venues with a runway, fashion lovers...read more