The strand blog
the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
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celebrate national hairdresser's day: how to have an effective virtual consultation with your stylist
We think it's clear to everyone now that stylists and hairdressers are super important people in the lives of those they style. People are asking...read more
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how to support your stylist during social distancing
Here at amika we’re a collective of creatives, hairstylists, chemists and product junkies. During these isolating times, our stylist community is being hit incredibly hard....read more
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for the pros: how to up your Instagram game
Instagram! It’s the medium of the moment. This could be a subject up for debate, but I’d argue that Instagram is one of the most...read more
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salons we love; saint rose of brooklyn
Having trouble finding a stylist you love + trust? Need to switch up your salon location? We know these are no easy feats and have...read more
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spotlight on: Naeemah LaFond, amika Global Artistic Director
Though amika’s Global Artistic Director, Naeemah LaFond, may have started undergrad studying biomedical pharmacology, hair was never far from her world. From a childhood love...read more
