the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
David Bender said it best when he said that Brooklyn has a “creative spirit is like no other place.” As a Brooklyn-born brand, we stand...read more
The foundation of every healthy head of hair is a good shampoo and conditioner duo. Different hair wash routines are not one size fits all,...read more
You heard it here first—a healthy hair routine starts in the shower. First, pick your shampoo and conditioner duos. Then, make sure to wash your...read more
The month of May means party season is about to begin. We’re talkin’ weddings, proms, and bachelorettes, galore. That means we need outfits, makeup looks,...read more
Blowouts, beachy waves, bouncy curls, oh my! While we’re the first to admit how much we love hair tools and the number of looks we...read more
photo: Getty Images + John Shearer One of the biggest nights of fashion has come and gone once again, and as usual, it delivered. The...read more
As a salon-raised brand, it’s our purpose to give back to the stylist community and make a difference. That’s why we’re proud to partner with...read more
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an integral part of our brand, which...read more
An ode to our hairstylists: they’re our confidant, style expert, friend, and artist. We love our stylists all year round, but they deserve a special...read more
Allow us to show you the shiniest version of yourself. We’re excited to finally announce our newest shampoo and conditioner launch…drum roll please…mirrorball high shine +...read more
We’re halfway through April, which means music festival season is upon us (we can’t believe it either)! We love seeing what artists are headlining each festival—almost...read more
As a friend to the planet, it’s important to us that we continue to make responsible choices that stay true to who we are as...read more