the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
As a salon-raised brand, it’s our purpose to give back to the stylist community and make a difference. A few months ago, we announced that...read more
We might sound like a broken record here, but the summer weather can really wreak havoc on our strands. The good news? There are deep...read more
Psst…something new has arrived, and it’s not what you’re thinking. We’ve heard you all asking for more of our signature scent, and we agree. Not...read more
We’ll be the first to admit, we love a good old-fashioned blow out. Beachy waves? Sign us up! A straight and sleek finish? Yes, please....read more
Dry hair? It’s time to take five with our NEW hydro rush intense moisture mask. The newest addition to our hydration heroes has arrived, and...read more
Fun fact: Frizzy hair is one of the most asked about hair concerns, especially in the summer months (shoutout to our bestie, humidity). While we...read more
As a brand, one of our main priorities is to create effective, trustworthy products that you can enjoy without worrying about your health or safety....read more
It’s the summer of prioritizing our strands over here at amika, and what better way to do that than getting all our mane questions answered?...read more
We’re pulling back the hood and diving deep into what makes up our performance-packed shampoos and conditioners. We pride ourselves in creating our formulas with...read more
Let’s go to hair school! During your shampoo and conditioner search, you might come across some recommendations based off curl pattern, porosity, texture, or even density. As...read more
As a brand, we have always championed self-expression, individuality, and diversity. Our next DEI initiative that we’re proud to announce is our partnership with the...read more
As a brand, we have always championed self-expression, individuality, and diversity. As part of our refocused DEI and Giving Back strategy, we recently announced the...read more