The strand blog

recipients are in: Beauty Changes Lives x amika team up

As a salon-raised brand, it’s our purpose to give back to the stylist community and make a difference. A few months ago, we announced that...read more

how to deep condition your hair

We might sound like a broken record here, but the summer weather can really wreak havoc on our strands. The good news? There are deep...read more

get your hands on amika's newest launch

Psst…something new has arrived, and it’s not what you’re thinking. We’ve heard you all asking for more of our signature scent, and we agree. Not...read more

heatless hairstyles: amika edition

We’ll be the first to admit, we love a good old-fashioned blow out. Beachy waves? Sign us up! A straight and sleek finish? Yes, please....read more

meet amika’s new hydro rush intense moisture mask

Dry hair? It’s time to take five with our NEW hydro rush intense moisture mask. The newest addition to our hydration heroes has arrived, and...read more

how to fight frizzy hair

Fun fact: Frizzy hair is one of the most asked about hair concerns, especially in the summer months (shoutout to our bestie, humidity). While we...read more

amika's safety testing results published

As a brand, one of our main priorities is to create effective, trustworthy products that you can enjoy without worrying about your health or safety....read more

you asked, our stylists answered

It’s the summer of prioritizing our strands over here at amika, and what better way to do that than getting all our mane questions answered?...read more

amika shampoo + conditioner ingredients

We’re pulling back the hood and diving deep into what makes up our performance-packed shampoos and conditioners. We pride ourselves in creating our formulas with...read more

demystifying hair terminology

Let’s go to hair school! During your shampoo and conditioner search, you might come across some recommendations based off curl pattern, porosity, texture, or even density. As...read more

SoGal Foundation + amika launch a new partnership

As a brand, we have always championed self-expression, individuality, and diversity. Our next DEI initiative that we’re proud to announce is our partnership with the...read more

amika’s new DEI + Giving Back partnerships

As a brand, we have always championed self-expression, individuality, and diversity. As part of our refocused DEI and Giving Back strategy, we recently announced the...read more