The strand blog

FRIENDS OF AMIKA

give the gift of groovy hair: amika holiday giftsets have dropped

It’s the moment we’ve all been waiting for (drumroll, please)…amika holiday value giftsets have dropped! The ’70s called and amika has answered. This year, our...read more

FRIENDS OF AMIKA

verifying amika’s sustainability credentials with Provenance®

As amika continues moving forward on our sustainability journey, we want to ensure we’re keeping you all (our bffs) in the loop with our progress....read more

FRIENDS OF AMIKA

amika is now certified Clean at Sephora

As a brand and a friend to the planet, it’s our job to take action. We understand that we make a large environmental impact—that’s why...read more

FRIENDS OF AMIKA

an interview with the co-founder + executive director at HairToStay

Earlier this month, we launched a limited edition jumbo soulfood nourishing mask in honor of our partnership with HairToStay. For every jar purchased, we donate...read more

FRIENDS OF AMIKA

go backstage at NYFW with amika Global Artistic Director Naeemah LaFond

On Sept. 8, amika was lucky enough to play a part in Susan Alexandra’s Spring/Summer 2023 show at New York Fashion Week. Created by jewelry...read more

FRIENDS OF AMIKA

Christopher John Rogers fashion show: come backstage with amika

photo: @aaronweiss Two years after his last IRL show, Christopher John Rogers returned to the runway in Brooklyn, New York with Collection 10. If you’re...read more

FRIENDS OF AMIKA

7 LGBTQ-owned Brooklyn businesses

Being a Brooklyn-born brand means a lot to us. We love drawing inspiration from our Brooklyn neighborhood – from the graffiti art in our office...read more

FRIENDS OF AMIKA

go to bed with amika

Here at amika, we’ve been talking a lot about the concept of ‘rest’ and how important it is (especially now, when the world is hurting...read more

FRIENDS OF AMIKA

A-train: 5 steps to a bright blonde blowout 

Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New Yorkers…the subway) where we’ll share different hair tutorials using...read more

FRIENDS OF AMIKA

salon spotlight: London Victoria’s

As a salon-raised brand, amika wouldn’t be anywhere without our salons or stylists. So today, we decided to spotlight one of our stylists, Caroline Worden....read more

FRIENDS OF AMIKA

what is sea buckthorn?

If you look at our ingredient lists, it’s likely you’ve stumbled across one called ‘sea buckthorn’ quite a few times. We boast about the superfruit...read more

FRIENDS OF AMIKA

Naeemah LaFond: what’s in my New York Fashion Week hair kit?

As New York Fashion Week comes to a close, we’re taking the time to bask in all the amazing looks that have graced the runways....read more