The strand blog
the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
FRIENDS OF AMIKA
Cancer Survivors Month: Lani’s Story in Her Own Words
June is not only Pride month, but it is also Cancer Survivor month. For almost two years, amika has supported HairToStay, the first and only...read more
FRIENDS OF AMIKA
how an amika friend found her perfect routine for healthy hair
Today, we thought we would do a little q+a, which isn’t really something we’ve done here yet on The Strand. But, when we heard that...read more
FRIENDS OF AMIKA
hair diaries; how our social intern has learned to maintain her color-treated hair
I have always been one to change my look at the drop of a hat (my fellow aries know this impulsive behavior well), but my...read more
FRIENDS OF AMIKA
good til' the last drop: what the amika team emptied in January
The amika team has had a very long January (like 3 months jammed into one). That’s given us PLENTY of time to try out some...read more
FRIENDS OF AMIKA
how our influencer coordinator learned to get rid of greasy hair
I have oily hair. Now I know how to take care of it, but when I was in elementary school (aka that age when you...read more
FRIENDS OF AMIKA
the hair diaries: Becca, Community Manager
The Strand would like to introduce a new series called “the hair diaries”, where we spotlight the relationship between an individual and their hair. We’ve...read more
FRIENDS OF AMIKA
good til' the last drop: what the amika team has been loving
I have a hypothesis; what beauty products you completely use up says a lot about who you are as a person. With an oversaturated beauty...read more
FRIENDS OF AMIKA
peek inside the bag of amika bestie, Gabrielle Rizzo
A marketing guru, copywriter, trend analyst, creative, and Social Media Manager by day, and a freelance content creator by night. We're talking about our girl,...read more
FRIENDS OF AMIKA
beach wave fails and how to avoid them
Beach waves are to summer what florals are to spring, not groundbreaking, but essential nonetheless. I have spent an embarrassing amount of time trying to perfect this inherently imperfect,...read more
