The strand blog

FRIENDS OF AMIKA

3 date night hairstyles: Valentine's Day edition

As Valentine’s day rapidly approaches, we can’t help but gush about how much we love all our friends (aka you fine people). Whether you’re celebrating...read more

FRIENDS OF AMIKA

3 reasons why our community loves soulfood nourishing mask

We’ve said it once, we’ll say it again: soulfood nourishing mask is your must-have hair mask. We know we’ve sung its praises several times before,...read more

FRIENDS OF AMIKA

A-train: 7 steps to a voluminous hair look

Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New Yorkers…the subway) where we’ll share different hair tutorials using...read more

FRIENDS OF AMIKA

hair diaries: Natalie’s healthy hair routine/how to maintain healthy hair

Humble brag moment: We have 10 unique hair care collections (and counting) to ensure we are all encompassing when it comes to different hairy types,...read more

FRIENDS OF AMIKA

how to give back this holiday season

Helping others has always been a part of amika’s DNA. Every month, our employees get to choose two organizations or charities that HMS (our parent...read more

FRIENDS OF AMIKA

how to use amika holiday giftsets: party edition

It’s officially December which means we have less than a month to finish up our holiday shopping (we know…try not to panic). Luckily, you still...read more

FRIENDS OF AMIKA

amika + City of Hope join forces!

amika has always believed in the power of community and the beauty of giving back. We make it a priority to lend a helping hand to...read more

FRIENDS OF AMIKA

how to be a friend to the planet this holiday season

Nothing spreads holiday cheer like being a friend to the planet...but here’s a not-so-fun-fact: Americans throw away 25% more trash during the Thanksgiving to New Year’s...read more

FRIENDS OF AMIKA

an ode to Brooklyn pizza restaurants

If you haven’t already noticed, our holiday giftsets are packaged in pizza boxes this year (shop them here!). Being Brooklyn born, we wanted to pay homage...read more

FRIENDS OF AMIKA

halloween hair looks: amika edition

It’s late October which only means one thing: Halloween costume countdown is upon us.  As excited as we are to make up for last year’s...read more

FRIENDS OF AMIKA

meet the team: how our ecommerce coordinator embraces her Hispanic heritage

For Hispanic heritage month, we heard from a few of our team members and stylists about what their Hispanic heritage means to them.  Today, we'll...read more

FRIENDS OF AMIKA

celebrate International Friendship Day with us!

Happy International Friendship Day! As some of you may know, amika means friend in the language Esperanto. We’re a friend to hair, hairstylists, her, him,...read more