The strand blog

FRIENDS OF AMIKA

hair diaries: belle's relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

FRIENDS OF AMIKA

friend of amika: how Rian is learning to embrace her natural hair

The name amika means friend in the language Esperanto and is a symbol of our belief in power of community and the beauty of diversity....read more

FRIENDS OF AMIKA

hair diaries: doris' relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

FRIENDS OF AMIKA

meet the team : how our events + education associate learned to embrace the uniqueness of her hair

One of our most beloved communities starts within our own brand; our employees! This collective encompasses so many different types of people, passions, and personalities....read more

FRIENDS OF AMIKA

salons we love: launch of our new series spotlighting amika salons

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our heritage...read more

FRIENDS OF AMIKA

behind the scenes of our brand message: all hair is welcome

Two weeks ago we re-introduced ourselves and our brand message to our friends (aka all you beautiful beings). Creating effective haircare is what we do, but we wanted to be...read more

FRIENDS OF AMIKA

meet the team: how our influencer coordinator uses her hair as form of self-expression

We’re amika; a friend to all. We're a collective of curious creatives, salon bred stylists, chemists, and product enthusiasts who want to share our love of haircare with every one...read more

FRIENDS OF AMIKA

hair diaries: storm's relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

FRIENDS OF AMIKA

hair diaries; harry's relationship with their hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives, salon-bred...read more

FRIENDS OF AMIKA

hair diaries; meghan’s relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives, salon-bred...read more

FRIENDS OF AMIKA

breast cancer awareness month: a survivor's story about how she kept her hair during her second diagnosis

Here at amika, doing good is especially important to us. Our 2 year partnership with HairToStay is something we are incredibly proud of and honored...read more

FRIENDS OF AMIKA

"Don't Fight the Curl, Girl" : as told by Harry James Hanson aka Amber Alert

‘No matter what you do with your hair, it’s always something extreme’ a trusted friend once observed. She was right. As a teenager, my hair...read more