The strand blog
the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
FRIENDS OF AMIKA
the kure collection spotlight: how to fix damaged hair
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them and you. We create products to solve...read more
FRIENDS OF AMIKA
for the pros: how amika stylists use the wizard detangling primer
Often when we speak to stylists and salon owners, they tell us that the wizard detangling primer is either their number one favorite product or...read more
FRIENDS OF AMIKA
black hair industry leader's lookbook
image via @christopherjohnrodger, hair by @naeemahlafond For Black History Month, we want to amplify and share the work of Black artists who inspire us and...read more
FRIENDS OF AMIKA
salons we love: Cosmic Heart Salon
One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more
FRIENDS OF AMIKA
pro tips: how to use the reset pink charcoal scalp cleansing oil in salon
image via @laurakay.hair Hi! I’m India, Territory Brand Manager for Western Canada for amika. I work closely with our distributors and retail partners across Western...read more
FRIENDS OF AMIKA
salonswe love: BLO/OUT Blow Dry Bar
One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more
FRIENDS OF AMIKA
friend of amika: how alexis learned to find confidence with her hair
The name amika means friend in the language Esperanto and is a symbol of our belief in power of community and the beauty of diversity....read more
FRIENDS OF AMIKA
hair diaries ambassador edition: how Xavier has come to love his natural wave
Our communities are a driving force behind everything that we do. amika does mean “friend” in the language Esperanto, don’t forget! We love to have...read more
FRIENDS OF AMIKA
how to create a holiday hair look for socially distant celebrations
Every year, we SO look forward to featuring a holiday look created by one of our friends, if not multiple! In past years, holiday parties...read more
FRIENDS OF AMIKA
friend of amika: how ashley has adapted to a new hair routine
The name amika means friend in the language Esperanto and is a symbol of our belief in power of community and the beauty of diversity....read more
FRIENDS OF AMIKA
hair diaries; vinny's relationship with his hair
Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more
FRIENDS OF AMIKA
salons we love: Hair by Wyss Salon
One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our heritage...read more
